This idea may seem abstract to some people, but it can prove to be quite profitable if you know what you’re doing. To run a well-functioning airline you really need to know all the ins and outs of air traffic, and in today’s article, we’ll be taking a look at a few basic steps to keep in mind when you’re starting your own airline.
Offer Something New
This point applies to virtually any business – in order to attract customers, you’re going to have to offer something other aviation businesses aren’t offering.
For example, if you live in an area that’s lacking in air transport, then organizing air transport in these areas could be a great benefit that many people will see. This is especially important for more rural areas.
Many large airlines don’t land on smaller airports near smaller cities because their airplanes are so big that it simply isn’t financially feasible to offer such destinations.
You could jump in and start an airline that’s exclusively operating in these areas.
There are also areas where small airplanes function almost like cars and buses – Alaska is a good example – as one town is so far away from any other that the most effective means of transport is by plane.
These are all things you should look out for when you’re starting your own company – what are you going to offer to your customers that no other airline already has?
Something that’s also going to attract customers are prices. Air travel isn’t cheap, and if travelling with your company is considerably cheaper than travelling with another airline, the customers will likely choose you.
Frequent flyer miles are also a great way to attract customers.
However, make sure that these lower prices don’t come at an expense of quality as that’s going to open another Pandora’s box.
In order to fly, you first have to acquire a few airplanes, and this can be very expensive. Not only are the aircrafts expensive, but the taxes charged come at a different rate.
Because of this and many other similar financial conundrums, many airline owners prefer renting their airplanes, while leasing an aircraft is also an option.
Before actually choosing your fleet of airplanes, you’re going to have to commit to thorough market analysis to find out which models suit you best, as you don’t want to waste your money on airplanes that will turn out to be a waste of space.
Airplanes aren’t the only resources you have to keep in mind – you’re also going to have to establish a website, a safe and secure way for your customers to buy their tickets and a customer support service.
The latter is extremely important and it’s a step that many people forget about – there are surely going to be many problems that need solving, as well as many complaints from the customers.
Another important resource are the offices of your airline – you should have an office in every major city you’re flying to, while some airlines only have counters in airports.
Lastly, don’t forget that you need to hire proper flight staff – this doesn’t only refer to pilots and flight attendants, but staff managers, website developers, airplane engineers, etc.
This sounds like a lot, and the truth is that it definitely is a lot. You don’t want to get in over your head with this project, which is what leads us to our next step, evaluating the situation, the risks and learning whether it’s the right time to start your own airline.
Another crucial step in literally any business, including starting your own airline, is market analysis or market research. This process entails estimating the size of the market and the potential number of customers.
Then, you’re going to have to find out what are the routes your customers want to take and what are the most popular destinations. It’s also important to keep customer satisfaction in mind regarding in-plane customer service.
Market analysis also includes analyzing the competition – you don’t want to be offering a service that another airline is already offering in the same area.
Lastly, you should get a good lawyer before you start this project – not because you’re going to court, but because there are hundreds of legal procedures and permits involved in starting your own airline.
It’s almost impossible for a person who isn’t well-worded with the law to navigate this minefield, so it’s best to leave that process to the lawyer.
Keep in mind that starting your own airline will take a lot of time, possibly years, which is why you shouldn’t be afraid to invest in a good legal team.